Omnichannel shopping experience
Context:
This project focuses on redesigning the current e-commerce experience for a footwear and accessories brand. The goal is to create a clean, minimalist layout that highlights the products, ensuring a seamless user experience with a focus on mobile optimization.
Challenge:
The challenge is to redesign the platform’s interface to showcase attractive products, present detailed product information, and improve overall navigation, all while maintaining a light and visually cohesive design.
Goal:
The goal is to enhance the mobile shopping experience, make products stand out to increase user engagement, and optimize the conversion process by simplifying the checkout flow and improving product visualization.
Disciplines: UI/UX Design, Visual Identity, UX Writing, UI Design
Year: 2019
Image Credit: Wishin
Year: 2019
Image Credit: Wishin
Usability improvements:
- Inconsistent Category and Product Pages: Standardize layout and navigation for a cohesive, intuitive experience.
- Add dynamic elements like recommendations, reviews, or featured collections to engage users.
- Implement logical categorization and improved sorting/filters for easier navigation.
- Link selectors (color/size) to corresponding images, ensuring they update in real-time.
