Karmani E-commerce Redesign
The challenge for this project was to revamp Karmani's e-commerce platform to better reflect its modern, minimalist brand identity and improve the shopping experience for its urban female clientele. The goal was to create a visually appealing, user-friendly site that showcased the brand's exclusive prints and versatile collections effectively.
Through collaboration with stakeholders and analysis of user feedback, we developed a streamlined design focused on clean aesthetics and seamless navigation. The redesign aimed to highlight product images while ensuring an intuitive, content-driven shopping experience.
Disciplines: E-commerce Design, UX/UI Design
Year: 2019
Image credit: Karmani Marketing
[EN] The briefing started after conversations with the company's stakeholders and marketing, where we aligned the design expectations. We also access analytical data from website users, both suppliers and consumer feedback through social networks to develop and test the wireframe. The layout was developed based on the brand's concepts, with minimalist and clean styles, designed with a focus on the content and images of the products.
