Virtual Jóias - Jewelry E-commerce Platform
This project focused on designing a sleek, user-friendly e-commerce platform for Virtual Joias, the largest jewelry e-commerce in Brazil. With over 20 years in the jewelry industry, including 10 years in e-commerce, Virtual Joias offers high-quality jewelry at competitive prices.
The platform reflects the brand’s commitment to luxury and customer satisfaction, featuring exclusive collections and a smooth shopping experience. The design emphasizes elegant visuals, easy navigation, and a seamless checkout process, highlighting Virtual Joias' status as a top seller and its rigorous quality control processes.
Usability issues:
- Product categories are hard to locate.
- Forms lack feedback, leaving users uncertain about their input.
- The checkout process is lengthy and complex.
- Forms lack feedback, leaving users uncertain about their input.
- The checkout process is lengthy and complex.
Solutions:
- Simplify category organization with clear labels and filters for easier navigation.
- Streamline the checkout process, reducing steps and optimizing it for mobile users.
- Streamline the checkout process, reducing steps and optimizing it for mobile users.
Disciplines: E-commerce Design, UX/UI Design, Web Design
Year: 2019
Content and photos: Virtual Joias
Development: Trezo Tecnologia
