Redesign website for a pet brand
Plastpet is the brazillan pet accessories brand. Present in more than 15 countries, the products are of extremely high quality and found in several points of sale. In addition to making the lives of pets and their owners much more comfortable and practical, the products are developed with a perfect finish in every detail. In 2016, separations and the redesign of the website, considering all categories and types of products, in addition to maintaining consistency with the brand's colors and visual identity standards.
SERVICES
Web Design, Responsive Design, Visual Design
YEAR
2017
🔹 Before
The previous Plast Pet website, was functional but had clear limitations:
• Outdated layout with no responsive design.
• Confusing information hierarchy, making navigation across categories difficult.
• Visual identity that didn’t reflect the brand’s innovation and product quality.
• A user experience that was not intuitive, especially on mobile devices.
The interface definitions were based on the institutional colors of the brand, using a playful color palette in the contents of the institutional website. The redesign of the website and the banners were inspired by the pieces sold in catalogs and pet shops, with colorful and fun content.
🔹 After
The redesign aimed to modernize and reposition the brand’s digital presence, creating a clear, engaging interface adapted to the current pet market:
• Responsive layout with an updated, modern look.
• More intuitive organization of product categories.
• Consistent visual communication, reinforcing innovation and trust.
• Simplified navigation with a stronger focus on user experience.
