Aresta – Visual Identit
This visual identity project was created for a brand specializing in decorative and emotional objects, particularly handcrafted concrete vases and felt streamers. The brand focuses on blending artistry with functional design, offering products that evoke warmth and personal connection.
The name "Aresta" refers to the edge of a geometric shape, symbolizing the connection between two vertices. In the case of a hexagon, these edges form sides that create structure while maintaining balance. This concept is reflected in the brand's identity, where the edges of the geometric shape are stylized to represent both the clean lines of the vases and the delicate nature of the felt streamers. Despite the solid concrete material, the design conveys a sense of lightness and elegance, capturing the brand's essence of thoughtful craftsmanship and artistic expression.
Disciplines: Branding, Graphic Design, Visual Identity
Year: 2017
Year: 2017
