Elian Têxtil | Sweet Vibes Tropical 2018
This digital campaign for Elian Têxtil’s Summer Collection aimed to capture the light, sweet, and vibrant essence of the brand. Using a pastel color palette inspired by the collection’s prints, the campaign aligned with the brand’s omnichannel strategy. It included CRM materials, personalized landing pages for retailers, social media content, digital catalogs, and targeted ads.
The campaign generated positive results, achieving nationwide reach with over 375K impressions on Google Ads. Social media efforts led to a 91.6K Instagram following and a notable increase in website traffic. Organic reach also grew, expanding visibility without additional investment, driving both B2B and B2C engagement.
Disciplines: Campaign Design, Digital Design, Branding, Web Design
Year: 2018
Year: 2018
Planning: Gregory Martins
Content: Jasmin Romero
Design and Illustration: Giselle Zart
Content: Jasmin Romero
Design and Illustration: Giselle Zart
Christmas Joy 2018
In December, the Christmas digital marketing action was launched, where we designed letters and Christmas elements to be printed and for children. The action had digital influencers kids, CRM and videos, with the objective of establishing a brand presence in the online and proportionate greater interaction with the consumer. With 59% more engagement, 125% more followers and 42% more traffic.
Collection Casa da Nona | Inverno 2018
Elian represents one of the most prestigious brands in children's fashion. The collections are launched each season and resold by multi-brand and online, and have art direction and digital marketing. The winter launch campaign was no different, and special care was taken to ensure that every identity referred to the place with the most affective memories: Grandma's house, affectionately called "Casa da Nona".
