Divina Flor - Handcrafted concrete creations
An artisanal studio that combines the delicate touch of flowers with the strength of concrete, born to transform special moments into unique sensory memories full of meaning.
SERVICES
Naming, Brand Strategy, Visual Identity, Packaging Design, Illustration
YEAR
2018
Develop the brand positioning and visual identity for a concrete creations studio focused on transforming homes into cozy environments. The brand has also expanded into services such as event decorations and custom pieces for special occasions.
The concept was designed to reflect the creative style of its founder, Evelyn Drielle, translating her unique personality and worldview. Each piece, crafted with artisanal dedication, creates a connection between nature and design, catering to those seeking a personal and elegant touch in their spaces.
We created an identity that goes beyond mere decoration, transforming the experience into sensory memories. The hand-drawn logo conveys the brand’s artisanal and authentic essence, while the use of visual materials complements and reinforces the visual identity, bringing originality.
