The identity represents a store specializing in natural and organic products, with a focus on grains and flour, located in Mato Grosso. The brand was developed around core values of health, nourishment, and balance. The concept evokes a sense of the natural world, while also referencing handmade, artisanal processes.
The design draws inspiration from organic textures and nature, incorporating elements that highlight the craft and authenticity of the products. The color palette features earthy tones that convey harmony, nutrition, quality, and sustainability, reinforcing the brand's commitment to wholesome, eco-friendly practices. This identity aims to connect with customers who value both the purity of natural ingredients and the care put into handmade goods.
Disciplines: Branding, Graphic Design, Visual Identity
Arenápolis, Mato Grosso
Year: 2018
