Honolulu Modas e Calçados–Event Lettering Video
The challenge was to create an engaging and dynamic digital ad for Honolulu Modas e Calçados, aired on NSC TV during the 28th Festa do Pinhão. This major event, featuring performances by renowned artists such as Anitta, Zé Ramalho, and Papas da Língua, required a video that captured both the excitement of the festival and the brand’s vibrant identity.
The goal was to design a visually striking experience that blended modern aesthetics with impactful storytelling to resonate with a wide audience. Through close collaboration with the agency and motion designers, we delivered a high-energy ad that enhanced the event's atmosphere while promoting the brand effectively.
Disciplines: Art Direction, Illustration, Storyboard, Video Production
Year: 2016
Year: 2016
Motion Design: Abe Salmoria
Agency: Tra.to
Broadcasting: NSC TV & Festa Nacional do Pinhão
