Democratizing financial education

Many Brazilians struggle with financial literacy, leading to debt and limited choices. To address this, Instituto XP and Alicerce Educação launched a free, in-person financial education program, aiming to impact 100,000 people. 

With a strong visual identity to make financial education engaging, clear, and accessible, this project showcases the power of design in driving social impact, connecting people to life-changing initiatives through compelling visuals.

SERVICES
Art direction, Storyboard, Illustration

YEAR
2021




Creative Approach

Storyboard
Developed a structured narrative to guide viewers seamlessly through the program’s message.

Illustration & Collage
A mix of digital illustration and collage created a vibrant and relatable aesthetic, representing diverse audiences.

Art Direction
Balanced modernity and approachability, reinforcing the educational and empowering tone of the campaign.

​​​​​​​

Production and Supervision: Alicerce Educação
Creative Direction: Luis Felipe Fuck
Motion Design: Luis Felipe Fuc k
Art direction: Giselle Zart

Watch the full video:


You may also like

Back to Top