Democratizing financial education
Many Brazilians struggle with financial literacy, leading to debt and limited choices. To address this, Instituto XP and Alicerce Educação launched a free, in-person financial education program, aiming to impact 100,000 people.
With a strong visual identity to make financial education engaging, clear, and accessible, this project showcases the power of design in driving social impact, connecting people to life-changing initiatives through compelling visuals.
SERVICES
Art direction, Storyboard, Illustration
YEAR
2021
Creative Approach
Storyboard
Developed a structured narrative to guide viewers seamlessly through the program’s message.
Illustration & Collage
A mix of digital illustration and collage created a vibrant and relatable aesthetic, representing diverse audiences.
Art Direction
Balanced modernity and approachability, reinforcing the educational and empowering tone of the campaign.
Production and Supervision: Alicerce Educação
Creative Direction: Luis Felipe Fuck
Motion Design: Luis Felipe Fuc k
Creative Direction: Luis Felipe Fuck
Motion Design: Luis Felipe Fuc k
Art direction: Giselle Zart
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