Unimed Blumenau - Motion Design for Internal Communication
To enhance internal communication, training new employees and suppliers, Unimed Blumenau chose animation as a strategy for conveying its marketing and communication guidelines. The animated video serves to communicate key aspects of the brand, including visual identity applications, brand requirements, color palettes, and typography.
It also emphasizes the positive reinforcement of the brand and introduces its internal and external communication channels. This initiative strengthens the brand’s public presence while increasing visibility of its services, products, and programs.
Disciplines: Art direction, Storyboard, Motion Design, Video Production
Year: 2019
Clients: Unimed Blumenau
Production: Trilha Filmes
Art direction: Giselle Zart
Motion by Luis F-uck
Art direction: Giselle Zart
Motion by Luis F-uck
Ads: Escala, Metra Publicidade
