An handmade brand that brings the tactile strength of concrete and the delicate beauty of blooms into your home: a sensory experience handcrafted with intention.
Challenge
Develop the brand positioning and visual identity for a concrete creations studio focused on transforming homes into cozy environments. Focused on clients seeking unique decor for life’s milestones, blending modern minimalism with handcrafted soul.
Solution
The concept was designed to reflect the creative style of its founder, translating her unique personality and worldview. Each piece, crafted with artisanal dedication, creates a connection between nature and design, catering to those seeking a personal and elegant touch in their spaces.
We created an identity that goes beyond mere decoration, transforming the experience into sensory memories. The hand-drawn logo conveys the brand’s artisanal and authentic essence, while the use of visual materials complements and reinforces the visual identity, bringing originality.
Services
Naming, Brand Strategy, Visual Identity, Packaging Design, Illustration
Year
2018
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I’m available for branding and handcrafted design projects.
